Title | LOST CHANCE |
Brand | NATIONAL AGENCY FOR THE ADVANCEMENT OF SPORTS AND HEALTH |
Product / Service | LOTTERY "BIG" |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
2nd Advertising Agency: | KAZE TO BALLAD Tokyo, JAPAN |
Production Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Credits | |
Creative Director | Yuya Furukawa |
Copywriter | Sohei Okano/Akihiro Terui |
Agency Producer | Makiko Kusakabe |
Planner | Sohei Okano/Akihiro Terui |
Account Manager | Fumio Kodama/Genta Ishikawa/Hirofumi Toyoda |
Director | Kenji Yamauchi |
Producer | Yuji Ozawa |
Art Director | Gen Tanaka/Yoshinaka Ono/Yuhei Omura |
BIG Lottery is a premium lottery, offering a top prize of 600 million yen in Japan. Yet, it was not particularly well known. We thought we could show everyone how the Gods actually choose the winner and how anyone can get lucky.