Title | BLACK SHIP |
Brand | COCA-COLA COMPANY (JAPAN) |
Product / Service | CHACA GREEN TEA |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
2 of 2 Campaign | |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | DENTSU TEC Tokyo, JAPAN |
Credits | |
Creative Director | Yuka Tsukada |
Copywriter | Yuji Matsumura/Hideaki Nakagawa |
Agency Producer | Shinji Furuya |
Planner | Yuji Matsumura/Hideaki Nakagawa |
Account Supervisor | Tsutomu Sagiuchi/Nami Kawaguchi/Hirotaka Komiya/Hidemi Kabaya |
Director | Jun Kawanishi |
Producer | Naoya Ogata |
This green tea product called Chaka is effective in reducing flab. It was launched in 2008 and was very effective because there were directions from the country to reduce flab around the belly to prevent related diseases for adults that year. It was a good time to launch the product for the main target: businessmen. This commercial is based a long time ago with the main character being a samurai who causes several disasters because of his tubby stomach. The samurai represents businessmen today which was easy for people to reflect upon the situation.