| Title | NOT TO BE MISTAKEN |
| Brand | JAPAN DAIRY COUNCIL |
| Product / Service | MILK |
| Category | A01. Food Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | DENTSU TEC Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Yuya Furukawa/Yoshimitsu Sawamoto |
| Copywriter | Yoshimitsu Sawamoto/Sohei Okano/Miwako Hosokawa |
| Agency Producer | Shigeno Nakada |
| Planner | Yoshimitsu Sawamoto/Sohei Okano/Miwako Hosokawa |
| Account Manager | Koyo Tomita |
| Director | Kosai Sekine |
| Producer | Tomonori Iida |
| Art Director | Osamu Sasanuma |
In Japan, milk consumption has been declining in recent years. One factor may be the rather poor image some people have of milk. To shake up milk’s image and change peoples’ perceptions, we had the idea of using a rowdy mob of cows that aren’t anything like what you see on the farm.