| Title | RAZR LUK |
| Brand | MOTOROLA KOREA |
| Product / Service | RAZR LUK MOBILE PHONE |
| Category | A04. Consumer Electronics |
| Entrant | DIAMOND OGILVY Seoul, KOREA |
| Entrant Company: | DIAMOND OGILVY Seoul, KOREA |
| Advertising Agency: | DIAMOND OGILVY Seoul, KOREA |
| Production Company: | AFRICA Seoul, KOREA |
Credits | |
| Chief Creative Officer | Wain Choi |
| Creative Director | Jaehyuk Jang |
| Copywriter | Eugene Park |
| Agency Producer | Kyungsic Park |
| Director | Kwangsuk Kim |
| Art Director | Changyun Baek/Suewon Chang/Hyoyeon Kim |
Unlike other competitors in the market, MOTO LUK doesn't try to evangelize certain styles but listens to targets and encourages them to be confident of their individual styles.