Brief Explanation

Every marketing communication on full-touch phones talk about control by showing the interactions between fingers and identically looking touch screens. In order to add a meaning to a transparent flip that sits between users and the touch screen, this campaign focuses on different type of control, i.e., the so-called intelligent control. This brings out more curiosities and attention to what this phone can do for ‘me’ as a user. Moreover, this leads to a range of more engaging experiences one can enjoy with this phone.