| Title | BEAM |
| Brand | BANGKOK INSURANCE |
| Product / Service | BANGKOK INSURANCE |
| Category | A12. Financial Products & Services |
| Entrant | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Thirasak Tanapatanakul |
| Copywriter | Panusard Tanashindawong |
| Agency Producer | Chutarat Chingduang/Aroonsri Srirojanant |
| Advertiser's Supervisor | Sutida Malila |
| Account Supervisor | Pongsuree Asanasen/Thawee Jarukitphaisal |
| Director | Thanonchai Sornsriwichai |
| Producer | Tichakorn Baimorakote |
| Editor | Manop Boonwiaps |
| Sound Design/Arrangement | Chumpol Sepsawasdi/Cine Digital |
| Art Director | Nanat Teparak/Thirasak Tanapatanakul |
| Lighting | Taweesak Kumphati |
| Post Production | Oriental Post/R-here/Cine Digital |
Next to a construction site, a young business man is laying on the walkway. The lower part of his body is under a large concrete block, making him immobile. The situation looks grave. A group of people are trying to lift the concrete block to save his life. Despite the situation, the young man is still talking on his mobile phone with his girlfriend about their dinner appointment. He doesn't seem to worry about his injury at all. VO: Don't worry about the medical charges. Bangkok Insurance.