| Title | CHANGE |
| Brand | S.C SEREECHAI BEAUTY CO. |
| Product / Service | LOLANE AROMA COLOR CREAM PRODUCT |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Thirasak Tanapatanakul |
| Copywriter | Wuthisak Anarnkaporn |
| Agency Producer | Chutarat Chingduang/Sriprapa Kiatsuwan/Aroonsri Srirojanant |
| Account Supervisor | Thawee Jarukitphaisal |
| Director | Thanonchai Sornsriwichai |
| Producer | Janyaluck Khamdaeng |
| Editor | Manop Boonvipas |
| Sound Design/Arrangement | Chumpol Sepswasdi/Cinedigital Sound Studio Co./Ltd. |
| Music Artist/Title | Terdsak Janpan/Cinedigital Sound Studio Co./Ltd. |
| Art Director | Damisa Ongsiriwattana/Thirasak Tanapatanakul |
| Lighting | Nampol Jaruk |
| Post Production | Oriental Post Co., Ltd. |
This love at first sight story is of a young blond American photographer and a native Thai girl. They've tried to break the ice but don't know where to begin. Their differences seem to make things too difficult for them. Finally, he decides to change his hair color to black and hopes this will help make things easier. He takes all his courage and goes to the girl's room and knocks on the door. He says 'Sa was..dee kr..'. He can't even complete the Thai greeting words that he has practiced because the girl he met a few days ago changed her hair color to blond! This coincidence surprisingly shows how they feel to each other. Super: Communicate with Colors Pack shot : LOLANE AROMA COLOR CREAM.