| Title | DOOD IS HERE! |
| Brand | MILLAC FOODS |
| Product / Service | FLAVOURED CONDENSED MILK SNACK |
| Category | A01. Food Products |
| Entrant | INSYNC MARKETING & ADVERTISING Karachi, PAKISTAN |
| Entrant Company: | INSYNC MARKETING & ADVERTISING Karachi, PAKISTAN |
| Advertising Agency: | INSYNC MARKETING & ADVERTISING Karachi, PAKISTAN |
| Production Company: | MFX Kuala Lumpur, MALAYSIA |
Credits | |
| Creative Director | Faiza Hussain |
| Copywriter | Saad Ahmed/Raza Mahmood |
| Agency Producer | Saadia Raza |
| Advertiser's Supervisor | Farrukh Ikram |
| Account Supervisor | Hashim Abidi |
| Director | Anwar-al-amin |
| Producer | Anwar-al-amin |
| Editor | MFX Malaysia |
| Sound Design/Arrangement | Fuse |
| Animation | MFX Malaysia |
| Art Director | Mahjabeen Mankani |
| Lighting | Scott Inglis |
| Post Production | MFX Malaysia |
| Other Credits | Production Support: Biscuit Films, Malaysia |
Dood (derived from the word MILK in Urdu language) is the physical form of a kid's imaginary friend. He's smart, friendly, playful, even mischievous but a great friend that kids can look up to. The product is a dairy based sweet snack. The brand and the character are synonymous in the sense that they're both kids' best friend. Dood is a fun snack that's healthy and nutritious. Dood the character is also fun in that he can take different shapes given his fluid form - an ability he will utilize to help his friends, the kids, in upcoming sequels.