Title | ELEPHANT |
Brand | PERFETTI VAN MELLE INDIA |
Product / Service | HAPPYDENT - TEETH WHITENING GUM |
Category | A01. Food Products |
Entrant | McCANN ERICKSON INDIA Mumbai, INDIA |
Entrant Company: | McCANN ERICKSON INDIA Mumbai, INDIA |
Advertising Agency: | McCANN ERICKSON INDIA Mumbai, INDIA |
Production Company: | BLACK MAGIC MOTION PICTURES Mumbai, INDIA |
Credits | |
Chief Creative Officer | Prasoon Joshi |
Executive Creative Director | Prasoon Joshi |
Happydent WAVE, a variant from the Happydent White family, is a chewing gum with a liquid centre. Like the parent brand, Happydent WAVE too provides sparkling white teeth. While the brand had to convey its whitening benefit, at the same time it had to give equal attention to its liquid filling format in order differentiate it from its parent band.