| Title | SUPER CUB 50TH ANNIVERSARY |
| Brand | HONDA MOTOR CO. |
| Product / Service | HONDA MOTOR CO. |
| Category | A15. Corporate Image |
| Entrant | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency: | HAKUHODO Tokyo, JAPAN |
| Production Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
Credits | |
| Creative Director | Hidenobu Niizuma |
| Copywriter | Koji Nagasawa |
| Planner | Shinichiro Hashizume |
| Account Supervisor | Hiroshi Masaka/Naoko Yamamura |
| Director | Toru Morimoto |
| Producer | Tatsuro Hayashi |
| Editor | Jin Sato |
| Sound Design/Arrangement | Ri-sk Co., Ltd |
| Art Director | Koji Takahashi |
| Lighting | M. Hasui |
| Post Production | Omnibus Japan Inc. |
We thought Super Cub's 50th anniversary was just another commercial, to just celebrate the production of 60 million units that have been enjoyed in over 160 countries. Although the commercial describes how Honda is appreciated throughout the world, the product isn't shown until the end; depicting the true Honda spirit.