| Title | COCOON |
| Brand | THE NORTH FACE/PRIMER GROUP |
| Product / Service | 2009 SLEEPING BAG RANGE |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Entrant Company: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Advertising Agency: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Production Company: | FILMEX Makati City, THE PHILIPPINES |
Credits | |
| Creative Director | Andrew Petch/Tony Sarmiento/Raoul Floresca/Trixie Diyco |
| Copywriter | Trixie Diyco/Chin Pangan |
| Agency Producer | Michael Reyes |
| Director | Henry Frejas |
| Editor | Tessman/Stephen |
| Art Director | Chin Pangan |
| Lighting | Dindo Martinez |
A French nature documentary featuring the birth of a butterfly. Through time-lapse, it captures on film how first, the caterpillar rests in the sanctuary of its cocoon. After days and nights of slumber, it grows restless and emerges very slowly from inside. This is when we see that it is not a butterfly after all, but a guy, waking up from what seems to be the most restful slumber he has ever had - inside a sleeping bag made by The North Face.