| Title | PASAHERO |
| Brand | DEPT. OF TRANSPORTATION AND COMMUNICATION |
| Product / Service | BOAT SAFETY |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Entrant Company: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Advertising Agency: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Production Company: | FILMEX Makati City, THE PHILIPPINES |
Credits | |
| Executive Creative Director | Teeny Gonzales |
| Creative Director | Bobby Vito |
| Copywriter | Jay San Luis/Paolo Jaime Fabregas/Ricardo Aquino |
| Agency Producer | Datu Gallaga |
| Account Manager | Brendalyn Ramirez/John Lucas/Susan Dimacali |
| Director | Dragon Pineda |
| Producer | Datu Gallaga |
| Editor | Dolphsnfernando/Larger Than Life |
| Sound Design/Arrangement | Allen Umali |
| Music Artist/Title | Tom Vinoya |
| Art Director | Arnulfo Publico/Joey Castillo |
| Lighting | Raymond Red |
| Other Credits | Executive Producer: Concon Limbo-Deray; Lyricists: Paolo Jaime Fabregas/Ricardo Aquino/Jay San Luis |
In the Philippines, overloading is one of the main reasons for boat accidents and shipwrecks. The campaign encouraged boat passengers to take action by reporting safety violations and boat overloading to proper authorities. The Filipino word for passenger is "pasahero" (pronounced pä-sä-hé-rô). However, if they do their part in ensuring travel safety, they become a "PasaHero". This is the big idea behind the campaign.