| Title | FIRST LOVE |
| Brand | GOLDEN ARCHES DEVELOPMENT CORP. |
| Product / Service | McDONALD'S |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Entrant Company: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Advertising Agency: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Production Company: | PRODUCTION VILLAGE Makati City, THE PHILIPPINES |
Credits | |
| Executive Creative Director | Teeny Gonzales |
| Creative Director | Russell Molina |
| Copywriter | Teeny Gonzales |
| Agency Producer | Irene Chingcuangco |
| Account Manager | Tey San Diego/Wella Balagtas/Lester Obice |
| Director | Stephen Ngo |
| Producer | Irene Chingcuangco |
| Editor | Bien Felix |
| Sound Design/Arrangement | Paolo Escanillas |
| Music Artist/Title | Eraserheads |
| Art Director | Argem Vinuya |
| Lighting | Rody Lacap |
| Post Production | Optima Digital |
| Other Credits | Executive Producers: Weng Marcelino/Niki Bharwani |
Everyone has their unforgettable McDonald's story. This particular one is about a man who goes back to his childhood in the 80's when he meets his first love in McDonald's. As the story unfolds we see them now all grown up but alas, their's is not a fairytale ending. Just the same, he will always have fond memories of her and McDonald's will always be their special place. The spot undoubtedly captured the Filipino consumers' hearts and made them fall in love with McDonald's all over again.