Title | WHITE NOISE |
Brand | CLOROX PHILIPPINES |
Product / Service | DISINFECTING SPRAY |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Entrant Company: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Advertising Agency: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
Production Company: | STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES |
Credits | |
Executive Creative Director | Teeny Gonzales |
Creative Director | Russell Molina |
Copywriter | Roni Gutierrez |
Account Manager | Lutch Benson |
Account Supervisor | Roy Santiago |
Producer | Jem Lim/Syd Alcala |
Editor | Josef Garcia/Engine Room |
Sound Design/Arrangement | Dave Navarro |
Animation | CG Artist: Josef Garcia |
Art Director | Rina Encarnacion |
Post Production | Engine Room |
This spot refreshingly veers away from the usual executions of household disinfectant commercials. It takes an unexpected approach by using a visual device inherent in television - WHITE NOISE - to cleverly and clearly demonstrate the disinfecting power of Clorox.