WHITE NOISE

TitleWHITE NOISE
BrandCLOROX PHILIPPINES
Product / ServiceDISINFECTING SPRAY
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantDDB PHILIPPINES Taguig City, THE PHILIPPINES
Entrant Company:DDB PHILIPPINES Taguig City, THE PHILIPPINES
Advertising Agency:DDB PHILIPPINES Taguig City, THE PHILIPPINES
Production Company:STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES

Credits

Executive Creative DirectorTeeny Gonzales
Creative DirectorRussell Molina
CopywriterRoni Gutierrez
Account ManagerLutch Benson
Account SupervisorRoy Santiago
ProducerJem Lim/Syd Alcala
EditorJosef Garcia/Engine Room
Sound Design/ArrangementDave Navarro
AnimationCG Artist: Josef Garcia
Art DirectorRina Encarnacion
Post ProductionEngine Room

Brief Explanation

This spot refreshingly veers away from the usual executions of household disinfectant commercials. It takes an unexpected approach by using a visual device inherent in television - WHITE NOISE - to cleverly and clearly demonstrate the disinfecting power of Clorox.