Title | COUNTING |
Brand | PEPSICO CHINA |
Product / Service | GATORADE |
Category | A15. Corporate Image |
Entrant | DDB CHINA GROUP Shanghai, CHINA |
Entrant Company: | DDB CHINA GROUP Shanghai, CHINA |
Advertising Agency: | DDB CHINA GROUP Shanghai, CHINA |
Production Company: | MOTION LOGIX Beijing, CHINA |
Credits | |
Chief Creative Officer | Michael Dee |
Creative Director | Billy Deng |
Copywriter | Billy Deng/Eva Han |
Agency Producer | Joy Zhao |
Advertiser's Supervisor | Breah Pan |
Account Manager | Jojo Guo |
Account Supervisor | Paul Lau |
Director | Xianfeng Zhang |
Producer | Lao Gao/Bi Ran |
Editor | Teddy/Shun Min |
Sound Design/Arrangement | Chen Lei |
Art Director | Azazaa Dai |
Lighting | Wen De-guang |
Before and during the 2008 Beijing Olympic Games all advertising campaigns in China were focusing on 2008 being the “year of sports”. With a theme of “Keep Playing”, Gatorade chose to launch this advertisement on the last day of the 2008 Olympic Games. Super: Sports, Beyond 2008.