| Title | YES WORLD |
| Brand | WESTERN UNION |
| Product / Service | MONEY TRANSFER |
| Category | A12. Financial Products & Services |
| Entrant | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Entrant Company: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Advertising Agency: | PUBLICIS WORLDWIDE HONG KONG, HONG KONG |
| Production Company: | PARTIZAN Paris, FRANCE |
Credits | |
| Executive Creative Director | David Szabo |
| Creative Director | David Szabo/Mark Birman |
| Copywriter | Mark Birman |
| Agency Producer | Chan Wing Kei |
| Advertiser's Supervisor | Marc Audrit/Sylvia Faria |
| Account Manager | Annika Sahlstedt/Kimmi Chan |
| Account Supervisor | Sue Mccusker |
| Director | Antoine Baudou-Jacquet |
| Music Artist/Title | Hindi Zhara/Artist/Green United Music/Production |
| Animation | Manuel Souillac/Mikros Image |
| Art Director | David Szabo |
| Post Production | Mikros Image |
| Other Credits | Visual Effects Editor:stephane Pivron/Mikros Image/Visualeffectsproducer:fabrice Damolini/Mikros |
In order to restore the credibility and appeal of the outdated Western Union brand, we needed to reposition it by creating a strong emotional consumer connection and a progressive image in this global tvc. The concept evolves around the question: can one word be an answer to a million different needs? yes! yes! leverages the insight that people all around the world have the same goal of making their daily lives and the lives of their loved ones better. The tvc depicts a global village that feels the effect of Western Union.