| Title | BIG DADDY |
| Brand | BERTRAM CHEMICAL (1982) CO. |
| Product / Service | SIANG PURE MEDICATED OIL |
| Category | A15. Corporate Image |
| Entrant | ONGOING CO. Bangkok, THAILAND |
| Entrant Company: | ONGOING CO. Bangkok, THAILAND |
| Advertising Agency: | ONGOING CO. Bangkok, THAILAND |
| Production Company: | SUNSHINE ETCETERA Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Pijarinee Kamolyabutr |
| Creative Director | Theerapol Koomsorn |
| Copywriter | Theerapol Koomsorn/Supalurk Wongsilpakun |
| Agency Producer | Pakpimol Saebae |
| Planner | Santaya Lohaphantakit |
| Account Supervisor | Banthorn Chunwong |
| Director | Kumphol Witpiboolrat |
| Art Director | Pijarinee Kamolyabutr/Wasin Pothikasem |
Many people around the world are affected by the global economic crisis. Unfortunately, some people do desperate things during these desperate times. This corporate message, by Siang Pure Oil, is to consciously remind the audience the basic lesson in life: "When you fall, you have to get back up again, no matter how hard it seems."