| Title | TALKING DEAD |
| Brand | GLAXOSMITHKLINE (THAILAND) |
| Product / Service | CERVICAL CANCER CAMPAIGN |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Korn Tepintarapiraksa |
| Copywriter | Korn Tepintarapiraksa/Kris Garford Spindler |
| Agency Producer | Yuthapong Varanukrohchoke |
| Planner | Kamonwan Saenissara |
| Account Manager | Siratha Suksawang |
| Account Supervisor | Kamonchanok Janopart |
| Director | Thanonchai Sornsriwichai |
| Producer | Janyaluck Khamdaeng |
| Editor | Angkarn Pechsung; Matad Co. Ltd. |
| Sound Design/Arrangement | Chumpol Sepswadi; Cine Digital Sound Studio |
| Art Director | Korn Tepintarapiraksa |
| Lighting | Nampol Jaruk |
| Post Production | The Oriental Post |
Everyday, an average of 7 women in Thailand die from cervical cancer. In order to create awareness among the target audience about the dangers of this disease, the TVC uses an interesting visual to keep the target audience guessing about the cause of death of this patient. The end shot uses visual language to symbolize how close and personal the dangers of cervical cancer are to all women.