| Title | BEACH |
| Brand | PARLE AGRO |
| Product / Service | LMN LEMON DRINK |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency: | CREATIVELAND ASIA Mumbai, INDIA |
| Production Company: | EQUINOX FILMS Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Sajan Raj Kurup |
| Executive Creative Director | Vikram Gaikwad |
| Creative Director | Anu Joseph |
| Copywriter | Sajan Raj Kurup |
| Advertiser's Supervisor | Nadia Chauhan |
| Account Supervisor | Anand Mistry/Hiral Vasani |
| Director | Ram Madhwani |
| Producer | Manoj Shroff |
| Editor | Anshuman Gokel |
| Sound Design/Arrangement | Arun Crasto |
| Music Artist/Title | Sneha Khanwalkar |
| Art Director | Rruta Naik |
| Lighting | Pushan Kriplani |
| Post Production | Fable Farm/Pixion |
LMN is a lemon drink that has been recently launched by Parle Agro, India's largest homegrown beverage company. The 'little man' idea evolved because of the fact that the human body is made of 80% water. And in a logical exaggeration, if a man is dehydrated and loses all his water, he will shrink to about 20% his size. And that would be an emergency. Lemon is a quick rehydration agent and therefore logically LMN will bring the man back to his original size in such emergencies.