| Title | SANTA'S OFFICIAL FIBER OPTIC BROADBAND SERVICE |
| Brand | KYUSHU ELECTRIC POWER CO.,INC. |
| Product / Service | BBIQ (BROADBAND INFORMATION Q-SHU) |
| Category | A14. Commercial Public Services |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | MONSTER ULTRA Tokyo, JAPAN |
Credits | |
| Creative Director | Naoto Oiwa |
| Copywriter | Takaharu Mamiya/Makoto Sasagawa |
| Agency Producer | Takashi Omori/Tsuyoshi Tawarada |
| Advertiser's Supervisor | Shigeki Okuyama |
| Planner | Makoto Sasagawa |
| Director | Shunichiro Miki |
| Producer | Koichi Kobata/Takaharu Hatori |
| Editor | Koji Busaka, Imagica Corp. |
| Sound Design/Arrangement | Tomomi Tsukida |
| Animation | Streak Colors |
| Art Director | Shinya Seino |
| Post Production | Imagica Corp. |
| Other Credits | Production Manager: Yoshinao Tanaka |
We adopted a “modernized” Santa Claus, who uses broadband to bring dreams to children, as a symbol of the fiber optic broadband service, BBIQ. This is a branding TV commercial which presents broadband not only as an infrastructure for communication, but also as a technology to provide people with happiness.