Brief Explanation

A huge portion of the Hong Kong population lives a busy lifestyle where everything they do is fast. An example of this would be their eating habit. They opt for fast food and throughout the years, their intestines have passed all kinds of different food. This has led to the rise of colorectal cancer in Hong Kong. However, most people still feel unaffected by the risk. Our aim, therefore, was to come up with a tv commercial to raise awareness of colorectal cancer and the importance of early detection through examination.