Title | SCHUBERT |
Brand | HONG KONG SINFONIETTA |
Product / Service | ORCHESTRA |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | LEO BURNETT Hong Kong, HONG KONG |
Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Production Company: | ODEON THREE SIXTY Hong Kong, HONG KONG |
Credits | |
Chief Creative Officer | Eddie Booth |
Executive Creative Director | Connie Lo |
Creative Director | Yiu Man To/Denise Wong/Forrest Chan |
Copywriter | Cecilia Lam |
Agency Producer | Joyce Mok |
Account Supervisor | Alvin Yim/Helena Chi |
Director | Tom Cheng |
Producer | Nanette Baleros |
Editor | Martin Chan |
Music Artist/Title | Hong Kong Sinfonietta |
Art Director | May Chan |
Lighting | Tong Bo Ming |
Post Production | Pixel Box |
In Hong Kong, classical music is still commonly seen as rather pretentious and is reserved only for the upper class. In contrast, Hong Kong Sinfonietta has been devoting itself to bringing classical music to the masses. Therefore, it has produced the following series of TV commercials to change the misconception and to make classical music more approachable for the public.