MOZART

TitleMOZART
BrandHONG KONG SINFONIETTA
Product / ServiceORCHESTRA
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Production Company:ODEON THREE SIXTY Hong Kong, HONG KONG

Credits

Chief Creative OfficerEddie Booth
Executive Creative DirectorConnie Lo
Creative DirectorYiu Man To/Denise Wong/Forrest Chan
CopywriterCecilia Lam
Agency ProducerJoyce Mok
Account SupervisorAlvin Yim/Helena Chi
DirectorTom Cheng
ProducerNanette Baleros
EditorMartin Chan
Music Artist/TitleHong Kong Sinfonietta
Art DirectorMay Chan
LightingTong Bo Ming
Post ProductionPixel Box

Brief Explanation

In Hong Kong, classical music is still commonly seen as rather pretentious and is reserved only for the upper class. In contrast, Hong Kong Sinfonietta has been devoting itself to bringing classical music to the masses. Therefore, it has produced the following series of TV commercials to change the misconception and to make classical music more approachable for the public.