| Title | WORLD PRINCESS CONFERENCE |
| Brand | CADBURY JAPAN |
| Product / Service | RECALDENT SMART TIME GUM |
| Category | A01. Food Products |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Production Company: | PARAGON Tokyo, JAPAN |
Credits | |
| Creative Director | Yohei Irie |
| Copywriter | Yoshiya Saito |
| Planner | Masaya Abe/Midori Nissato/Yoshiya Saito |
| Director | Shunichiro Miki |
| Producer | Makoto Kude/Kiyotaro Kihara |
| Sound Design/Arrangement | Backslash |
| Art Director | Masaya Abe/Midori Nissato |
This campaign was launched on the web and in stores. This gum was founded upon a new concept of “supporting people who are feeling hungry,” and the project was conceived from the assumption that “every lady is a princess.” This ad is interesting because we found the true feelings of imaginary princesses sounded more real than the true feelings of real target, women in their 20s and 30s.