INTO THE MYSTERY OF THE NIGHT

TitleINTO THE MYSTERY OF THE NIGHT
BrandANNA SUI FRAGRANCES - PROCTER & GAMBLE PRESTIGE PRODUCTS
Product / ServiceNIGHT OF FANCY FRAGRANCE
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantE'TOPIA New York, USA
Entrant Company:E'TOPIA New York, USA
Advertising Agency:E'TOPIA New York, USA
Production Company:E'TOPIA New York, USA

Credits

Chief Creative OfficerTobias Meinecke
Creative DirectorTobias Meinecke
Agency ProducerMonica Penders
Advertiser's SupervisorBärbel Bureick - Anna Sui Fragrances
PlannerKate Yu - Anna Sui Fragrances
Account ManagerTerry Shapiro - Anna Sui Fragrances
Account SupervisorGoetz Grossmann
DirectorTobias Meinecke
ProducerRon Geipel
EditorSteffen Baumgart
Sound Design/ArrangementThomas Süss
Music Artist/TitleDuke Bojadziev/Night Of Fancy
Animation3D - Lars Krüger. Andreas Riesener; 2d - Guido Matchass
Post ProductionRon Geipel

Brief Explanation

"A magical peacock takes us on a journey into the mystery of the night." A budget conscious TVC to support the launch of the new NIGHT OF FANCY (NOF) initiative as a flanker to the 2007 FLIGHT OF FANCY (FOF) initiative. Additional requirement: produce the TVC without the benefit/use of a muse/cosmetic model. The TVC was made specifically for Asian Markets. It aired in Korea, Taiwan, PRC, Hongkong and Singapore and went online in Japan.