Title | INTO THE MYSTERY OF THE NIGHT |
Brand | ANNA SUI FRAGRANCES - PROCTER & GAMBLE PRESTIGE PRODUCTS |
Product / Service | NIGHT OF FANCY FRAGRANCE |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | E'TOPIA New York, USA |
Entrant Company: | E'TOPIA New York, USA |
Advertising Agency: | E'TOPIA New York, USA |
Production Company: | E'TOPIA New York, USA |
Credits | |
Chief Creative Officer | Tobias Meinecke |
Creative Director | Tobias Meinecke |
Agency Producer | Monica Penders |
Advertiser's Supervisor | Bärbel Bureick - Anna Sui Fragrances |
Planner | Kate Yu - Anna Sui Fragrances |
Account Manager | Terry Shapiro - Anna Sui Fragrances |
Account Supervisor | Goetz Grossmann |
Director | Tobias Meinecke |
Producer | Ron Geipel |
Editor | Steffen Baumgart |
Sound Design/Arrangement | Thomas Süss |
Music Artist/Title | Duke Bojadziev/Night Of Fancy |
Animation | 3D - Lars Krüger. Andreas Riesener; 2d - Guido Matchass |
Post Production | Ron Geipel |
"A magical peacock takes us on a journey into the mystery of the night." A budget conscious TVC to support the launch of the new NIGHT OF FANCY (NOF) initiative as a flanker to the 2007 FLIGHT OF FANCY (FOF) initiative. Additional requirement: produce the TVC without the benefit/use of a muse/cosmetic model. The TVC was made specifically for Asian Markets. It aired in Korea, Taiwan, PRC, Hongkong and Singapore and went online in Japan.