| Title | WHERE? |
| Brand | C.P.INTERTRADE CO. |
| Product / Service | ROYAL UMBRELLA RICE |
| Category | A01. Food Products |
| Entrant | MONDAY Bangkok, THAILAND |
| Entrant Company: | MONDAY Bangkok, THAILAND |
| Advertising Agency: | MONDAY Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Passapol Limpisirisan/Wiboon Leepakpreeda |
| Copywriter | Thanawat Sakunnanthiphat/Passapol Limpisirisan |
| Agency Producer | Supattra Rattanakorn |
| Planner | Sansiri Yodmuangcharoen |
| Account Manager | Kullanat Opaspongsakorn |
| Account Supervisor | Phanida Phromchanya/Suravut Itthirojanakul |
| Director | Thanonchai Sornsrivichai |
| Editor | Manop Boonvipas, R-here |
| Art Director | Komson Yamshuen/Wiboon Leepakpreeda |
| Post Production | Oriental Post |
In Thailand, it's a general saying and belief that the good quality rice is for export only and Thai people don't have a chance to eat it.