| Title | HOMELESS |
| Brand | UNITED WAY TAIWAN |
| Product / Service | CITY BANK & UNITED WAY DONATION ACTIVITIES |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | CHEERS FILMS Taipei, CHINESE TAIPEI |
Credits | |
| Executive Creative Director | I-fei Chang |
| Creative Director | Rich Shiue/K. S. Yeh |
| Copywriter | Virginia Wang |
| Agency Producer | Larry Hsien |
| Account Manager | Tinny Hu |
| Art Director | Matt Wu |
Make a real social care case as a storyboard with an unhappy beginning; while people continue to look it, they will find the middle cuts are all blank until the last cut, and there is a happy ending. We use this way to remind people: if you donate for united way in Taiwan, you can help fill in the blank pages of many stories and get good endings.. Copy : Give this sad story a happy ending. VO: Help create stories of love and giving