Title | RACING LOVER |
Brand | KYMCO |
Product / Service | RACING MOTORCYCLE |
Category | A08. Cars & Automotive Services |
Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | JWT TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | SPRING FILMS Taipei, CHINESE TAIPEI |
Credits | |
Executive Creative Director | I-fei Chang |
Creative Director | Rich Shiue/K. S. Yeh |
Copywriter | Ethan Huang |
Agency Producer | Larry Hsien/Max Leu |
Account Manager | Neo Fu/Cobain Chu |
Account Supervisor | Alan Hung |
Art Director | Don Don Ho |
The ad portraits a common scene of a young couple bickering at each other with cinematic angels. A young man who enjoys Racing so much that his girl friend went jealous.The third wheel of a couple isn’t necessarily a he or she. It could have been NBA, soccer or, a scooter… it is what distinguishes her from him, and a difference without any solution. Racing is a scooter that man loves and woman jealous of. While the girl was mad about the guy’s enthusiasm for Racing, he reckons that she also has the hearts for branded bags, and all is fair in this game of love.