RACING LOVER

TitleRACING LOVER
BrandKYMCO
Product / ServiceRACING MOTORCYCLE
CategoryA08. Cars & Automotive Services
EntrantJWT TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:JWT TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency:JWT TAIWAN Taipei, CHINESE TAIPEI
Production Company:SPRING FILMS Taipei, CHINESE TAIPEI

Credits

Executive Creative DirectorI-fei Chang
Creative DirectorRich Shiue/K. S. Yeh
CopywriterEthan Huang
Agency ProducerLarry Hsien/Max Leu
Account ManagerNeo Fu/Cobain Chu
Account SupervisorAlan Hung
Art DirectorDon Don Ho

Brief Explanation

The ad portraits a common scene of a young couple bickering at each other with cinematic angels. A young man who enjoys Racing so much that his girl friend went jealous.The third wheel of a couple isn’t necessarily a he or she. It could have been NBA, soccer or, a scooter… it is what distinguishes her from him, and a difference without any solution. Racing is a scooter that man loves and woman jealous of. While the girl was mad about the guy’s enthusiasm for Racing, he reckons that she also has the hearts for branded bags, and all is fair in this game of love.