| Title | WHY DO WE RUN? |
| Brand | NIKE SINGAPORE |
| Product / Service | NIKE HUMAN RACE 10K |
| Category | A15. Corporate Image |
| Entrant | KINETIC SINGAPORE, SINGAPORE |
| Entrant Company: | KINETIC SINGAPORE, SINGAPORE |
| Advertising Agency: | KINETIC SINGAPORE, SINGAPORE |
| Production Company: | SALT FILMS Singapore, SINGAPORE |
Credits | |
| Creative Director | Pann Lim |
| Copywriter | Eugene Tan |
| Agency Producer | Janet Chee/Carolyn Teo |
| Account Manager | Janet Chee |
| Account Supervisor | Janet Chee/Carolyn Teo |
| Art Director | Pann Lim |
The race aimed to exhort the masses to run for the human race, which was also a charity run. The race eventually brought a million across the world to run on the same day, 31.08.08.