MOSQUITO'S STING

TitleMOSQUITO'S STING
BrandSC JOHNSON
Product / ServiceINSECT REPELLENT
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantDRAFTFCB JAPAN Tokyo, JAPAN
Entrant Company:DRAFTFCB JAPAN Tokyo, JAPAN
Advertising Agency:DRAFTFCB JAPAN Tokyo, JAPAN
Production Company:WASABI Tokyo, JAPAN

Credits

Executive Creative DirectorTadayuki Abe
Creative DirectorTadayuki Abe
Account SupervisorKazuhiro Aikawa
DirectorHikaru Ishiguro
ProducerMasaaki Osaki
EditorNoriyoshi Hyakudai/Motion Design U2
Art DirectorKazuro Ohmura
LightingYoshihiro Sato/Takahiro Nakano

Brief Explanation

Communicate that Skinguard is the most reliable insect repellent brand by evoking the threat of mosquitoes in the mind of consumers with a unique idea of showing a mosquito in the form of an injection syringe that goes after people, sucking blood one after another. Skinguard (CM Translation) Na:This time of the year where there are more mosquitoes swarming about, Skinguard will protect your child. S L:Skinguard