Title | CLEAN AND COAT |
Brand | I.P. TRADING |
Product / Service | VIXOL FLOOR CLEANER |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | McCANN ERICKSON THAILAND Bangkok, THAILAND |
Entrant Company: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
Advertising Agency: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Martin Lee |
Creative Director | Santi Suwanvalaikorn |
Copywriter | Salinee Na Ranong |
Agency Producer | Siriwan Bamrungphol |
Account Manager | Yutthapan Vanasatis/Teerapob Kranlert |
Account Supervisor | Kittiwan Anuwatesakul |
Director | Thanonchai Sornsrivichai |
Producer | Tichakorn Baimorakote |
Editor | Manop Boonvipas |
Sound Design/Arrangement | Cine Digital |
Music Artist/Title | Cine Digital |
Art Director | Boonasak Bunnahirun/Naree Leungvititgoon |
Post Production | Oriental Post Bangkok |
A housewife enters the bathroom and starts scrubbing the floor using a brush. While she’s scrubbing, the brush suddenly turns into a coating machine. She is getting confused but still use this coating machine to rub the floor. Then it turns back into a brush again and keeps switching back and forth. She is really scared and confused, so she throws away the coating machine, it still transforms into a brush and back again. VO: Clean and coat at the same time Because Vixol can eliminate stains effectively Containing Shield Plus substance, which enables it to coat the surface.