SUPER POWER

TitleSUPER POWER
BrandSUPER COFFEEMIX MARKETING
Product / ServiceCOFFEE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantVEER MOTION GRAPHICS Singapore, SINGAPORE
Entrant Company:VEER MOTION GRAPHICS Singapore, SINGAPORE
Advertising Agency:VEER MOTION GRAPHICS Singapore, SINGAPORE
Production Company:VEER MOTION GRAPHICS Singapore, SINGAPORE

Credits

Chief Creative OfficerSherwin
CopywriterSherwin/Chin Ming
Agency ProducerChin Ming
Advertiser's SupervisorSherwin/Chin Ming
PlannerSherwin/Chin Ming
Account ManagerChin Ming
DirectorSherwin
ProducerChin Ming
EditorVeer Motion Graphics Pte Ltd.
Sound Design/ArrangementVeer Motion Graphics Pte Ltd.
AnimationVeer Motion Graphics Pte Ltd.
Art DirectorSherwin
LightingChrist (studio On 3rd Ave)
Post ProductionVeer Motion Graphics Pte Ltd.

Brief Explanation

Background: Inculcating herbs such as Eurycoma longifolia or TongkatAli,Super Power™ was marketed as an aromatic coffee with aphrodisiacal properties.The aim was to subtly bring the message across in a light hearted, humorous manner.Synopsis:After being kicked out of his house for not being able to ‘perform’,our hero is greeted by a crashing meteorite.Closer inspection reveals it to be a golden lamp, which he accidentally releases the genie within.Being granted a wish, he asks for ‘power’.The genie casts a mighty spell and a sachet of Super Power™ appears and transforms in a cup of coffee.Our hero takes a sip and immediately invigorated with energy.Genie holds out product and promotes,“Super Power™ gives you energy!”End frame:Products with our delighted hero in foreground.