Title | SUPER POWER |
Brand | SUPER COFFEEMIX MARKETING |
Product / Service | COFFEE |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | VEER MOTION GRAPHICS Singapore, SINGAPORE |
Entrant Company: | VEER MOTION GRAPHICS Singapore, SINGAPORE |
Advertising Agency: | VEER MOTION GRAPHICS Singapore, SINGAPORE |
Production Company: | VEER MOTION GRAPHICS Singapore, SINGAPORE |
Credits | |
Chief Creative Officer | Sherwin |
Copywriter | Sherwin/Chin Ming |
Agency Producer | Chin Ming |
Advertiser's Supervisor | Sherwin/Chin Ming |
Planner | Sherwin/Chin Ming |
Account Manager | Chin Ming |
Director | Sherwin |
Producer | Chin Ming |
Editor | Veer Motion Graphics Pte Ltd. |
Sound Design/Arrangement | Veer Motion Graphics Pte Ltd. |
Animation | Veer Motion Graphics Pte Ltd. |
Art Director | Sherwin |
Lighting | Christ (studio On 3rd Ave) |
Post Production | Veer Motion Graphics Pte Ltd. |
Background: Inculcating herbs such as Eurycoma longifolia or TongkatAli,Super Power™ was marketed as an aromatic coffee with aphrodisiacal properties.The aim was to subtly bring the message across in a light hearted, humorous manner.Synopsis:After being kicked out of his house for not being able to ‘perform’,our hero is greeted by a crashing meteorite.Closer inspection reveals it to be a golden lamp, which he accidentally releases the genie within.Being granted a wish, he asks for ‘power’.The genie casts a mighty spell and a sachet of Super Power™ appears and transforms in a cup of coffee.Our hero takes a sip and immediately invigorated with energy.Genie holds out product and promotes,“Super Power™ gives you energy!”End frame:Products with our delighted hero in foreground.