SUPER CHARCOAL

TitleSUPER CHARCOAL
BrandSUPER COFFEEMIX MARKETING
Product / ServiceIPOH WHITE COFFEE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantVEER MOTION GRAPHICS Singapore, SINGAPORE
Entrant Company:VEER MOTION GRAPHICS Singapore, SINGAPORE
Advertising Agency:VEER MOTION GRAPHICS Singapore, SINGAPORE
Production Company:VEER MOTION GRAPHICS Singapore, SINGAPORE

Credits

Chief Creative OfficerSherwin
CopywriterSherwin/Chin Ming
Agency ProducerChin Ming
PlannerSherwin/Chin Ming
Account ManagerChin Ming
DirectorSherwin
ProducerChin Ming
EditorVeer Motion Graphics Pte Ltd.
Sound Design/ArrangementVeer Motion Graphics Pte Ltd.
AnimationVeer Motion Graphics Pte Ltd.
Art DirectorSherwin
LightingChrist (studio At 3rd Ave)
Post ProductionVeer Motion Graphics Pte Ltd.

Brief Explanation

In an already saturated market, client wanted a commercial that would entice their target audience to try something new. Synopsis:An old 60’s style coffee shop, lady prepares a drink for a nerdy patron.She stomps over to him, asking him to try the drink.He refuses.She sneers as she asks him a second time.He rejects her again.She musters up a kungfu stance and yells at him, insisting that he does. In panic,he quickly grabs the drink and slurps it down. To his surprise, he starts to experience heavenly euphoria.Endframe:Supers of product with the patron, cheekily telling the audience to try the product.