Title | FIJI ULTIMATE TRAINING |
Brand | CATHAY PACIFIC AIRWAYS |
Product / Service | CATHAY PACIFIC AIRWAYS |
Category | A15. Corporate Image |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Production Company: | RSA FILMS London, UNITED KINGDOM |
Credits | |
Executive Creative Director | Sylvester Song |
Creative Director | Thierry Halbroth/Florence Lai |
Copywriter | Don Ellis/Vivian Yong |
Agency Producer | Ida Man/Karl Ho |
Advertiser's Supervisor | Celine Ho |
Account Manager | Johnny Ng/Ken Fung/Erric Chow |
Account Supervisor | Dennis Ma |
Director | Vernie Yeung |
Producer | Marco Leung |
Editor | Teddy Mak @ Ping Pong |
Sound Design/Arrangement | Xanthe Ho @ Ping Pong |
Music Artist/Title | Original Sound Track "you Really Got Me" By Robots In Disguise/Remixed By Schtung Music |
Art Director | Kit Yu |
Post Production | Digit Digit/Hong Kong |
The Cathay Pacific / Credit Suisse Hong Kong Rugby Sevens is three days of fun, rugby and more fun. It’s part sport and part carnival, and we wanted to create a marketing campaign that reflected the personality of this unique international event. So we chose to show the unorthodox ways some of the teams trained for the Sevens.