| Title | KIWI ULTIMATE TRAINING |
| Brand | CATHAY PACIFIC AIRWAYS |
| Product / Service | CATHAY PACIFIC AIRWAYS |
| Category | A15. Corporate Image |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Production Company: | RSA FILMS London, UNITED KINGDOM |
Credits | |
| Executive Creative Director | Sylvester Song |
| Creative Director | Thierry Halbroth/Florence Lai |
| Copywriter | Don Ellis/Vivian Yong |
| Agency Producer | Ida Man/Karl Ho |
| Advertiser's Supervisor | Celine Ho |
| Account Manager | Johnny Ng/Ken Fung/Erric Chow |
| Account Supervisor | Dennis Ma |
| Director | Vernie Yeung |
| Producer | Marco Leung |
| Editor | Teddy Mak @ Ping Pong |
| Sound Design/Arrangement | Xanthe Ho @ Ping Pong |
| Music Artist/Title | Original Sound Track "You Really Got Me" By Robots In Disguise/Remixed By Schtung Music |
| Art Director | Kit Yu |
| Post Production | Digit Digit, Hong Kong |
The Cathay Pacific/Credit Suisse Hong Kong Rugby Sevens is three days of fun, rugby and more fun. It’s part sport and part carnival, and we wanted to create a marketing campaign that reflected the personality of this unique international event. So we chose to show the unorthodox ways some of the teams trained for the Sevens.