| Title | BROKEN HEART |
| Brand | CATHAY PACIFIC AIRWAYS |
| Product / Service | CATHAY PACIFIC AIRWAYS |
| Category | A15. Corporate Image |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
Credits | |
| Executive Creative Director | Sylvester Song |
| Creative Director | Florence Lai |
| Copywriter | Don Ellis/Houston Lau |
| Agency Producer | Ida Man/Karl Ho |
| Advertiser's Supervisor | Celine Ho |
| Account Manager | Lisa Hung/Josephine Tse/Kristy Lau |
| Account Supervisor | Dennis Ma |
| Director | Alfred Hau |
| Producer | A. Lai |
| Editor | Henry Yim @ Ping Pong |
| Sound Design/Arrangement | Xanthe Ho @ Ping Pong |
| Music Artist/Title | Lois Kwok And Billy Chan @ Play Music |
| Art Director | Sally Chan |
| Post Production | Digit Digit/Hong Kong |
Passengers tell Cathay Pacific that it’s their service that sets them apart. With that in mind, we chose to highlight how the Cathay Pacific team genuinely care for their passengers in a series of light, humorous TV spots.