Title | CONDOM (HANDS) |
Brand | CELL 18 |
Product / Service | SAFE SEX AWARENESS |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | CELL18 Mumbai, INDIA |
Entrant Company: | CELL18 Mumbai, INDIA |
Advertising Agency: | CELL18 Mumbai, INDIA |
Production Company: | CELL18 Mumbai, INDIA |
Credits | |
Chief Creative Officer | Zubin Driver |
Executive Creative Director | Sonali Hans |
Creative Director | Harish Tiwari |
Director | Zubin Driver |
Producer | Cell 18 |
Editor | Cell 18 |
Music Artist/Title | Adrian D'Souza |
Lighting | Rishi Punjabi |
Post Production | Cell 18 |
The film is very unique and has used a very different way of communication. Only hands have been used in the film to deliver the PSA message. Zubin Driver has directed this film. A lot of care was given to the art direction. Crimson red background was used so that the hands stand out and look beautiful. The message is clear and very intelligent. Overall, it's a great idea that has been excellently executed.