CONDOM (HANDS)

TitleCONDOM (HANDS)
BrandCELL 18
Product / ServiceSAFE SEX AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantCELL18 Mumbai, INDIA
Entrant Company:CELL18 Mumbai, INDIA
Advertising Agency:CELL18 Mumbai, INDIA
Production Company:CELL18 Mumbai, INDIA

Credits

Chief Creative OfficerZubin Driver
Executive Creative DirectorSonali Hans
Creative DirectorHarish Tiwari
DirectorZubin Driver
ProducerCell 18
EditorCell 18
Music Artist/TitleAdrian D'Souza
LightingRishi Punjabi
Post ProductionCell 18

Brief Explanation

The film is very unique and has used a very different way of communication. Only hands have been used in the film to deliver the PSA message. Zubin Driver has directed this film. A lot of care was given to the art direction. Crimson red background was used so that the hands stand out and look beautiful. The message is clear and very intelligent. Overall, it's a great idea that has been excellently executed.