Title | SHAN SHUI |
Brand | CEPF (THE CHINA ENVIRONMENT PROTECTION FUND) |
Product / Service | ENVIRONMENTAL AWARENESS |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | JWT SHANGHAI, CHINA |
Entrant Company: | JWT SHANGHAI, CHINA |
Advertising Agency: | JWT SHANGHAI, CHINA |
Production Company: | ONE PRODUCTION Beijing, CHINA |
Credits | |
Executive Creative Director | SheungYan Lo/Yang Yeo |
Copywriter | Jacqueline Ye/Rafael Freire |
Agency Producer | Jane Zhang |
Account Supervisor | Betty Tsai |
Director | Hailong Li |
Producer | Xue Wu/Yuncheng An |
Editor | Chun Huang/Jing Li |
Art Director | Lillie Zhong/Yang Yong Liang |
Other Credits | Artist: Yang Yong Liang |
A collaboration with a famous Shanghai artist, Yang Yong Liang – It's a beautiful landscape painting if you look from a distance, but if you go closer, it's neither mountain, nor stream, but factory buildings which replace the green mountains, and cars which replace the streams. The China Environment Protection Fund wants to warn people with these impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes disappears.