GANGSTA

TitleGANGSTA
BrandWWF
Product / ServiceEARTH HOUR 2009
CategoryA16. Public Service, Charity & Fund Raising
EntrantLEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Entrant Company:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Advertising Agency:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Production Company:CHILLI PEPPER FILMS Petaling Jaya, MALAYSIA

Credits

Executive Creative DirectorYasmin Ahmad
Creative DirectorTan Yew Leong
CopywriterWong Woon Kian
Agency ProducerAhmad Rasydan
Account ManagerMelissa Saw
DirectorYasmin Ahmad
ProducerEffendy Harjoh
EditorRaja Affendi (Mirage)
Music Artist/TitleAnton (2am)
Art DirectorWong Woon Kian
LightingLow Soon Keong

Brief Explanation

A man is interrogating a boy who is tied up asking if he stole from him. He insists he did not take it - the man hits him in the face with a lamp. An alarm goes off and an assistant tells the man interrogating to turn off the lights. The boy who is beaten up explains why: because it is earth hour 8:30-9:30 March 28th and everyone should turn off their lights. The light is turned off. Super: Put aside your differences.