| Title | LI RIVER |
| Brand | SPD BANK |
| Product / Service | CREDIT CARD |
| Category | A12. Financial Products & Services |
| Entrant | CAN CREATE Shanghai, CHINA |
| Entrant Company: | CAN CREATE Shanghai, CHINA |
| Advertising Agency: | CAN CREATE Shanghai, CHINA |
| Production Company: | JING PIN PRODUCTION Shanghai, CHINA |
Credits | |
| Chief Creative Officer | Canon Wu |
| Creative Director | Steven Wu |
| Copywriter | Wang Xuan |
| Account Manager | Irena Lee |
During the trip presented by the video, we sensed that the ad could make people forget the current economic depression. Unexpected fine dining is a brand experience that touches people. With fine dining as a theme, the agency invited an international production team, and went to Li River in Guilin to shoot the film.