| Title | LION |
| Brand | VOLKSWAGEN GROUP JAPAN |
| Product / Service | VOLKSWAGEN DSG TECHNOLOGY |
| Category | A08. Cars & Automotive Services |
| Entrant | DDB JAPAN Tokyo, JAPAN |
| Entrant Company: | DDB JAPAN Tokyo, JAPAN |
| Advertising Agency: | DDB JAPAN Tokyo, JAPAN |
| Production Company: | HI SCHOOL Tokyo, JAPAN |
Credits | |
| Creative Director | Yasushi Ogata |
| Copywriter | Tetsuya Sakai |
| Agency Producer | Yosuke Hamada |
| Account Supervisor | Hiroaki Takezoe |
| Director | M.C.Boo |
| Producer | Yasuyuki Ono (hischool) |
| Editor | Megumi Ishiyama (hischool) |
| Music Artist/Title | Stevie Fromm/2to4 Producer |
| Art Director | Hideyuki Hashimoto |
| Other Credits | Designer: Shigekuni Miyata |
The idea was created as a follow-up of New Golf launching campaign in Japan under the theme “Reset Your Values”. The message challenges the preconceptions and commonsense regarding automotive performance and quality. With TSI engine, you can get the power of much larger sized engine. Economy and power can be perfectly coexistent here. New Golf marks an ideal form of evolution, quietly but steadily. What you see is not always what you get. Drop your preconceptions and trust your own judgment.