GO THERE

TitleGO THERE
BrandWEST JAPAN EXPRESSWAY COMPANY
Product / ServiceEXPRESSWAY
CategoryA15. Corporate Image
EntrantDENTSU WEST JAPAN Hiroshima, JAPAN
Entrant Company:DENTSU WEST JAPAN Hiroshima, JAPAN
Advertising Agency:DENTSU WEST JAPAN Hiroshima, JAPAN
Production Company:RUNNING Fukuoka, JAPAN

Credits

Creative DirectorYasunori Kagiya
CopywriterYasunori Kagiya/Kazuma Yoshida/Kevin Martin
Advertiser's SupervisorYukari Misato
PlannerYasunori Kagiya
Account ManagerHiroshi Aoyama/Kosuke Minamino
DirectorYasunori Kagiya/Ryuichi Shiraswa
ProducerRyuichi Shiraswa
EditorNoriyoshi Hyakudai
Sound Design/ArrangementHirofumi Ikemoto
Music Artist/TitleZun
AnimationKenichiro Tanaka
Art DirectorYasunori Kagiya
Post ProductionMotion Design U2
Other CreditsProduction Coordinator: Hirokazu Sukeno

Brief Explanation

Words appear in the middle of the screen. These represent a man's true thoughts. These thoughts form several phrases which come and go across the middle of the screen. Then another phrase comes up from the bottom. And another. Then more phrases appear, intersecting on the screen. The thoughts cross each other. The camera follows the phrases from right to left. The words that appear one after the other cross, and begin to fill the whole screen. These are human thoughts, spreading out, countless in number, running on the expressway.