| Title | BASEBALL |
| Brand | SAMSUNG FIRE & MARINE INSURANCE |
| Product / Service | SAMSUNG HEALTH INSURANCE |
| Category | A12. Financial Products & Services |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | IDEA FROM DAILY LIFE Seoul, KOREA |
Credits | |
| Creative Director | Jaewook Nam |
| Copywriter | Songha Lee |
| Account Manager | Junho Song/Daehyun Kim/Hyesung Yang |
| Producer | Dongsoo Kang |
| Art Director | Seongwook Han/Sunga Choi |
According to the record, the average life expectancy for Koreans, which has been rising every year, is 79.1 years in 2009. It means Korea is becoming an aged society at a rapid speed. As people are getting older, we become vulnerable to lots of diseases. Therefore, the company gave the message that Koreans need 'Samsung health insurance' to stay healthy for their entire life.