| Title | THREE ELEMENTS OF LIFE 2 |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG MOBILE PHONE |
| Category | A04. Consumer Electronics |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | DONALD SYRUP Seoul, KOREA |
Credits | |
| Executive Creative Director | Ina Choi |
| Creative Director | Youngmin Cho |
| Copywriter | Hwansuk Lee/Eunju Kim |
| Agency Producer | Kyunghun Kim |
| Account Manager | Yongjin Park/Wonhwa Chung/Sungsoo Chang/Duho Yoo/Eunji Park/Wooyeon Park |
| Director | Young Lye |
| Art Director | Jaeseung Hong/Sanghyun Lee/Jaeyeon Kim |
Samsung Mobile by considering the characteristics of the region in Korea has used a local brand name 'Anycall'. In early 2000 we had brand communication to consumers with the slogan 'Digital Exciting' to strengthen No.1 image of leading the high-tech mobile industry. However, unlike in the early 2000's, mobile phones for consumers became must-have items to express their characteristics and lives. Based on this fact Anycall created new slogan 'TALK PLAY LOVE'. In other words, through new slogan Anycall express its will that Anycall will be 'Love' to consumers by connecting people to people with 'TALK' and providing pleasant and fun 'Play'.