Title | PULLING PULLING |
Brand | SAMSUNG |
Product / Service | SAMSUNG MINI NOTEBOOK N310 |
Category | A04. Consumer Electronics |
Entrant | CHEIL WORLDWIDE Seoul, KOREA |
Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Production Company: | ELVIS Seoul, KOREA |
Credits | |
Copywriter | Jin Kim/Suzy Ahn |
Account Manager | Jaehong Kim/Seongho Yoo/Cheolju Kang/Younmi Kim |
Director | Kyubock Youm |
Producer | Leeseok Kim |
Editor | Kyunghwan Roh |
Art Director | Yunkyung Oh/Zonguk Han |
Lighting | Sunghoon Yoo |
Post Production | VKR 9999 |
Other Credits | CG: Hyunjee Eom |
N310 is a mini notebook with stylish design. Target of N310 is young, stylish people. Therefore, this campaign used online media for more unique creative, and to reach main target easily. This campaign consists of five films. Four films show the characteristics of N310 - each film stands for different characteristics (small size, LED screen, soft skin, pebble keyboard), one film covers overall attractions. We used cute aminals - turtle, kitten, puppy, chick - for showing the characteristics of N310 in attractive/funny way.