VIVID VIVID

TitleVIVID VIVID
BrandSAMSUNG
Product / ServiceSAMSUNG MINI NOTEBOOK N310
CategoryA04. Consumer Electronics
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:ELVIS Seoul, KOREA

Credits

CopywriterJin Kim/Suzy Ahn
Account ManagerJaehong Kim/Seongho Yoo/Cheolju Kang/Younmi Kim
DirectorKyubock Youm
ProducerLeeseok Kim
EditorKyunghwan Roh
Art DirectorYunkyung Oh/Zonguk Han
LightingSunghoon Yoo
Post ProductionVKR 9999
Other CreditsCG: Hyunjee Eom

Brief Explanation

N310 is a mini notebook with stylish design. Target of N310 is young, stylish people. Therefore, this campaign used online media for more unique creative, and to reach main target easily. This campaign consists of five films. Four films show the characteristics of N310 - each film stands for different characteristics (small size, LED screen, soft skin, pebble keyboard), one film covers overall attractions. We used cute aminals - turtle, kitten, puppy, chick - for showing the characteristics of N310 in attractive/funny way.