| Title | PUNISHMENT |
| Brand | LA NEW INTERNATIONAL CORPORATION |
| Product / Service | PLAYA CLOTHING STORE |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DAVID ADVERTISING TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | DAVID ADVERTISING TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | DAVID ADVERTISING TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | SPRING FILMS Taipei, CHINESE TAIPEI |
Credits | |
| Chief Creative Officer | Akae Wang |
| Executive Creative Director | Akae Wang |
| Copywriter | Kylie Chang |
| Agency Producer | Ivy Lien |
| Advertiser's Supervisor | Andrew Chen |
| Account Supervisor | Maggie Chao |
| Director | Lo/Ging-zim |
| Producer | Ah Bee Lin |
| Art Director | Max Liu |
| Post Production | Digital Vision |
In a mid-summer evening, a mother is scolding her son for being playful and returning home late. When the mother is about to whip her son with a feather duster, her son hands out 200K to her. This 200K is the prize of the young boy earned for being the most playful boy in PLAYA's contest.