| Title | PLAY@BOY AUDITION |
| Brand | LA NEW INTERNATIONAL CORPORATION |
| Product / Service | PLAYA CLOTHING STORE |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DAVID ADVERTISING TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | DAVID ADVERTISING TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | DAVID ADVERTISING TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | SPRING FILMS Taipei, CHINESE TAIPEI |
Credits | |
| Chief Creative Officer | Akae Wang |
| Executive Creative Director | Akae Wang |
| Copywriter | Kylie Chang |
| Agency Producer | Ivy Lien |
| Advertiser's Supervisor | Andrew Chen |
| Account Supervisor | Maggie Chao |
| Director | Lo/Ging-zim |
| Producer | Ah Bee Lin |
| Art Director | Max Liu |
| Post Production | Digital Vision |
A young girl walks into "Playboy" audition and straight away perfoms an awkward strip. It appears to the judges that this girl misunderstood what and who they are looking for. "Play@boy" audition is looking for the most playful, fun, creative individual for PLAYA Clothing Store.