| Title | OLD LADY |
| Brand | ENERGIZER MALAYSIA |
| Product / Service | EVEREADY PANIC ALARM |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Entrant Company: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Advertising Agency: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Production Company: | MOJO FILMS Petaling Jaya, MALAYSIA |
Credits | |
| Executive Creative Director | Ted Lim |
| Creative Director | Alvin Teoh |
| Copywriter | Ted Lim/Grenville Francis |
| Agency Producer | Sharon De Silva |
| Advertiser's Supervisor | Goh Seng Khoon |
| Account Supervisor | Chit Quah |
| Director | Barney Chua |
| Producer | Leng Ean |
| Sound Design/Arrangement | Add Audio |
| Art Director | Wong Shu Kor |
Crime is on the increase, especially against the more vulnerable of society. So Eveready produced the Panic Alarm – a personal, self defence device that uses surprise and impact as the deterrent. The agency produced a television/viral ad that showed a fragile old lady in a rather seedy part of the neighbourhood. And just when we thought that she might be in trouble, she surprises us with a whopping 115-decibel punch. A punch powerful enough to keep even the meanest baddie at bay.