| Title | DOJO |
| Brand | UNILEVER INDONESIA |
| Product / Service | LIFEBUOY SHAMPOO |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | LOWE INDONESIA Jakarta, INDONESIA |
| Entrant Company: | LOWE INDONESIA Jakarta, INDONESIA |
| Advertising Agency: | LOWE INDONESIA Jakarta, INDONESIA |
| Production Company: | GAMA PRATAMA Jakarta, INDONESIA |
Credits | |
| Executive Creative Director | Din Sumedi |
| Creative Director | Firman Halim |
| Copywriter | Andrea Billy |
| Agency Producer | Gita Badilla |
| Advertiser's Supervisor | Aryo Bahupringga/Satria Utama |
| Planner | Henry Manampiring |
| Account Supervisor | Yeanny Christanto (group Account Director); Stanley Wissar (sr. Ae) |
| Director | Asrul Hanif |
| Producer | Lusia Serena |
| Editor | Offline: Anto/Online: Yogi |
| Sound Design/Arrangement | J-ko, Little Audio |
| Music Artist/Title | Yaya Mando, Little Audio |
| Art Director | Aji Bekti |
| Lighting | Teoh |
| Post Production | Double Click |
Background: “Thick and healthy hair is a start of your victory” has been the proposition for Lifebuoy Shampoo in the last one year. Now with sachet price promo, we would like to communicate dual product benefits by staying true to Lifebuoy Shampoo’s main proposition. Supers:Thick and healthy hair, the start of your victory. Extra victory from Lifebuoy Shampoo Buy 3, Get 4, only Rp. 750,- MVO:Buy 3, Get 4.